§ 2.08.010. Purpose.

The purpose of this Policy is to establish the goals of the District for social media use, provide criteria for choosing social media outlets, identify employees who will represent the District through these outlets, and the type of information that will be conveyed via social media.

The District's presence on social media is an extension of the District's communications and outreach efforts and is jointly overseen by the General Manager/CEO or their designee, the Communications & Outreach Manager, and the Information Technology Manager. Social media includes any internet-based networking site, including, but not limited to, blogs, Facebook, Twitter, YouTube, LinkedIn, Instagram, and NextDoor.

There are two main purposes for CVWD to have a presence on social media:

1.

To disseminate time-sensitive information as quickly as possible, such as in the event of an emergency;

2.

To increase the District's ability to broadcast its message to the widest possible audience.

Social media is, by nature, interactive. It is inherently less controllable than traditional media and should be undertaken with full awareness that not all comments and conversations will show the District in a positive light. In addition, by creating a presence on social media, the District is potentially creating a community of users who can talk to each other about the District. However, it is an important opportunity to engage the community in a dynamic conversation, quickly convey information, and to address any comments about District programs and services through conversations that are taking place on social media. It affords two-way communication opportunities that are difficult to create through more traditional communication mediums.

(Res. No. 2018-3-2 , (Policy No. 2.7), 3-27-2018)